Veet EasyWax Launches in Canada at the Trump International Hotel

Veet launched their newest product “EasyWax Electrical Roll-On” with a Pink Carpet premiere at the Trump International Hotel in Toronto.  Launching in stores on March 1st, Veet EasyWax, a warm wax hair removal system is the first at-home product of its kind available in the Canadian market. Inspired by similar electrical roll-on devices used in European salons, this self-heating device automatically heats the wax cartridge to the perfect temperature and leaves you hair free for up to four weeks.

Donna Gil, Veet product consultant, performs a Veet EasyWax demonstration

To celebrate, Veet hosted their Hollywood Themed party in the newly opened Trump International Hotel and Tower located at 325 Bay Street. The Pink Carpet premiere kicked off with “Marilyn Monroe” greeting guests and serenading the crowd with the Veet version of “Diamonds Are A Girl’s Best Friend”.  Product demo and makeup and hair touch ups were also available to guests.

LIGHTS performs for attendees

Attended by media, bloggers and local celebrities a performance by Lights was the highlight of the evening. All in all a fun and creative launch party!  The Veet EasyWax system will be available nationwide at drug, mass merchants and grocery stores retailing for $29.99.

Images courtesy of JJ Thompson

About Elaine Atkins


Ever since the early days of learning to walk in her mom's high heels and getting into her 80's blue eye shadow, Elaine Atkins has had a passion for beauty and style. Born and raised in Toronto Canada it makes sense that she is the founder of Toronto Beauty Reviews. She also contributes to various style, beauty and lifestyle websites.

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Elaine Atkins

Ever since the early days of learning to walk in her mom's high heels and getting into her 80's blue eye shadow, Elaine Atkins has had a passion for beauty and style. Born and raised in Toronto Canada it makes sense that she is the founder of Toronto Beauty Reviews. She also contributes to various style, beauty and lifestyle websites.