Veet launched their newest product “EasyWax Electrical Roll-On” with a Pink Carpet premiere at the Trump International Hotel in Toronto. Launching in stores on March 1st, Veet EasyWax, a warm wax hair removal system is the first at-home product of its kind available in the Canadian market. Inspired by similar electrical roll-on devices used in European salons, this self-heating device automatically heats the wax cartridge to the perfect temperature and leaves you hair free for up to four weeks.
Donna Gil, Veet product consultant, performs a Veet EasyWax demonstration
To celebrate, Veet hosted their Hollywood Themed party in the newly opened Trump International Hotel and Tower located at 325 Bay Street. The Pink Carpet premiere kicked off with “Marilyn Monroe” greeting guests and serenading the crowd with the Veet version of “Diamonds Are A Girl’s Best Friend”. Product demo and makeup and hair touch ups were also available to guests.
LIGHTS performs for attendees
Attended by media, bloggers and local celebrities a performance by Lights was the highlight of the evening. All in all a fun and creative launch party! The Veet EasyWax system will be available nationwide at drug, mass merchants and grocery stores retailing for $29.99.
Images courtesy of JJ Thompson