BASCHing it Up at LOVAS!

Wesley Badanjak presented his Fall/Winter 2012 LOVAS collection at 99 Sudbury, along with the relaunch of BASCH on March 6, 2012.  This marked the first BASCH presentation without Brandon Dwyer who, according to Toronto Life magazine, has left to work for a publication called Revive.  The shows, which were presented at 99 Sudbury in the King West area, were presented separate one after another, in addition to the presentation of designs by finalists who participated in the BASCH it Up! contest.

BASCH it Up!


Winner Sarah McGowan and model

First up was BASCH it Up!   The participants were all fashion design students from schools such as Ryerson and George Brown College, all vying for a six month paid internship, a clothing allowance and gift card for Eleventh Floor Apparel, the company that works with BASCH, Lovas and many other lines.  It was great to see Canada’s future talent.  The pieces were gorgeous and for the most part, very wearable by the everyday woman.  One thing that bugged me was the fact that the vast majority of the looks were dresses or skirts.  One thing that bothered me a bit was the big height difference between some of the super-petite designers and the models.  It was like a mom walking with her daughter (petite designers take note: DESIGN A PETITE LINE AND USE PETITE MODELS!)  The winner of this year’s contest was Sarah McGowan from George Brown.



BASCH, the like (left) and dislike (right)

Wesley Badanjak’s BASCH debut had a strong focus on a nice warm rose and orange shades (with a hint of purple).  There was also, of course, basic winter black as well. And unlike his LOVAS line, had a younger, more “fun” vibe.  Though I’m not too sure if I like the ruffles or the patterned dresses, but the colours were definitely good to see the colours – keeps those dull, grey winters a little less dark.  Some of my favourites include an red-orange dress with a black belt as well as a rose coloured peplum dress that was paired with a black, cropped fur coat.  A belted coat that was paired with red pants, however, was a little bit  bulky and overwhelming, even on a tall model.  Now imagine that on anyone below 5’8″.



Two favourites from the LOVAS Fall/Winter 2012-2013 collection

Gorgeous, lady-like pieces, as usual, but there was just too much of a focus on blacks, greys and creams.  There were pops of blue here and there, as well as a long, reddish coloured coat and the pieces were definitely more mature and sophisticated than BASCH.  It had a little bit of a 1960s sexy secretary a la Joan Holloway Harris vibe.  Despite the lack of colour, there were some good pieces, including an eye-popping blue and black dress as well as a simple grey classic shift.  The added use of gloves and “partial” gloves were great as well.


About Cynthia Cheng Mintz

Cynthia Cheng Mintz is the founder and webitor-in-chief of this site and the petite-focused site, Shorty Stories. She has also written for other publications including the Toronto Star and has blogged for The Huffington Post. Her first novel, Aspirations, was published in 2007. Outside of writing, Cynthia researches and advises philanthropic ideas for family funds and foundations and also volunteers.

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  • Sabrina

    I am quite disturbed by the fact that you say petite designers should design for petite women. Women come in all shapes and sizes and in no way should a certain sized woman design just for their size. That is not only ridiculous but discriminatory. I think the petite designer who won looked great regardless of her height.

    • Sure women come in all shapes and sizes, but I thought the height difference between Sarah and the model looked very off not that Sarah was not pretty. And also, I didn't mean that petite designers should ONLY design for petite women, but that they are the ones who better understand the needs of shorter women who are very much ignored in the fashion industry (have you ever heard a body image activist address height? How about media, despite the petite blogosphere growing by the day?). I think the very fact that we are dismissed/not allowed to talk about height is a form of discrimination. You might want to check out our sister site, Shorty Stories for more on this topic.

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