Earlier this week, DelectablyChic! marked five years online. Well, it isn’t exactly five years as we published under another name – Prospere Magazine – between January 2008 and September 2010. The purpose when we launched was to have an online publication (marketed at that time as a “blogzine”) for smart, sophisticated women – a site that doesn’t only focus on what people are wearing (namely outfit posts) or rely predominantly on sponsored/”fangirl” type of posts, even if those sites seem to get more outside press.
Over the five years, we has gone through many changes. When we first launched, social media was only beginning. We had no Facebook page (though we eventually had a group) or Twitter account (this came a few months later) and updates were more magazine style with a batch of new posts every other week. There was also a slight focus on business. As we grew, we knew that we had to streamline a bit more and make some changes. So, two years later, we dropped the business aspect of the site and made a name change – DelectablyChic! (it’s interesting – some people still get our name wrong. It’s one word with an exclamation), a name that encompasses who we are – food, style and travel with some aspects of fun and culture. And of course, we are very active on social media today, with several tweets going out daily.
Working with PR people, we have covered an immense range of topics including product launches to Fashion Week (mostly Toronto and New York), previews, as well as galas and other events across Toronto. We have also interviewed fashion designers and reviewed restaurants not only in Toronto, but other parts of Canada and the world. This is something that we will definitely be continuing in the future, especially if it is something very unique. And who knows how the Internet will evolve over the next few years?
Note: If you want to read our old articles when we were Prospere Magazine, check out this archive site.
Photo credit: Yong Hian Lim/iStockPhoto