DelectablyChic! made its debut under this name on September 1, 2010. Formerly known as Prospere Magazine, it is an online-only lifestyle site targeting young, professional women, focusing on two things: Food and Style. Offering meal ideas and tips, profiles of designers and coverage of events, such as Toronto’s LG Fashion Week, Operanation and more, DelectablyChic! will be updated several times a week.
With DelectablyChic!, be “in the know” about the latest events, fashion trends, home décor, dining and more! It offers exclusive articles, tips and contests for the smart, sexy and sophisticated woman.
Information about DelectablyChic!/Prospere Magazine readers:
Target Demographics:
We well-educated, professional women, ages 25-40 that seek and secure prosperity.
Current Prospere Magazine Readers: * info from Google Analytics
• 90% are female and in their 20s and 30s. Most are from Canada or the US*
• Top operating systems/browsers: Windows/Internet Explorer (51.21%), Windows/Firefox (29.51%), Safari/Mac (7.97%)*
• College/University educated (a variety of different majors, including business, fine arts, humanities, sciences, etc)
• Prospere Magazine readers are tech-savvy and 90% use social networking sites
• They are online shoppers, but most purchase books/music.
• 50% keep their own blog
• More than half are married
• Italian, Chinese and Japanese seem to be the top choices for cuisine
