Joe Fresh: Faux Fur and a Little Stylin’ for Fall

Joe Fresh, Joseph Mimran, Joe Mimran, Loblaws, events, Fall 2014, Fall Winter 2014, Toronto Fashion Week, WMCFW, WMCFW Fall Winter 2014, World Mastercard Fashion Week

Joe Fresh has changed.  When it first launched, it was full of basics – very “normcore” as one might call it in 2014 and very suburban family.  It was “Minivan Life.”  Of course, what would one expect from a line… Continue Reading

World MasterCard Fashion Week: Day 3 and 4 Highlights

DAY 3: Paria Shivani: The first of two shows presented by The Collections, this women’s line has a young flare.  The orange/tomato red tops and bottoms as well as the gauzey overlay on many of the pieces.  Many of the… Continue Reading

President’s Choice Life? President Joe’s Fresh Life Choice?

According to a Toronto Star article published this morning Loblaw Co Ltd, parent company of national grocery chain, Loblaws, will be purchasing national drugstore and beauty chain, Shoppers Drug Mart.  Shoppers Drug Mart, a favourite of many, especially in central… Continue Reading

Fashion Week: The Amazing, Interesting and Needs Improvement – Fall 2013 Edition

Yes, it’s time once again.  This was my ninth time  covering Toronto Fashion Week (I say Toronto Fashion Week because it’s been under several brands since I started back in 2009, ranging from L’Oreal to LG and now, World MasterCard),… Continue Reading

World MasterCard Fashion Week Highlights: Days Two and Three

Day Two:   Menswear line Klaxon Howl’s collection definitely had a bit of a wild west vibe, especially with their women’s capsule collection (the guys’ pieces leaned more towards the signature blue collar look).  True to the brand’s philosophy, the… Continue Reading

World MasterCard Fashion Week F/W 2013 Begins Today

Watch this space as well as our social media (especially Twitter and Instagram) for our latest Fashion Week updates from David Pecaut Square.  Designers this season include old favourites such as Pink Tartan, Joe Fresh and Lucian Matis as well… Continue Reading

A Look at the Joe Fresh Spring 2013 Collection

Recently, DelectablyChic! was invited to preview Joe Fresh’s upcoming collection, including pieces that were not shown on the runway during World MasterCard Fashion week.  Sticking with the Joe Fresh style, next season is NOT without colour.  With shades ranging from… Continue Reading

‘Mass Market’ Brands and Fashion Week

Joe Fresh has done it for many seasons and Express closed out the week this time, but is there a place for brands like that at Fashion Week?  To some, having mass markets show at Fashion Week defeats the purpose… Continue Reading

World MasterCard Fashion Week Day 3 Highlights

Project Runway Canada alumnus Lucian Matis presented both his couture namesake collection as well as his ready-to-wear pieces Matis by Lucian Matis (more on that later).  Other designers today include Whitney Linen (a line of linen apparel with gorgeous pale… Continue Reading