Ann Taylor Bought by Ascena: Thoughts

Most people who care probably have already heard the news, which was all over the business pages on Monday – Ann Inc., which owns Ann Taylor and LOFT, was purchased by Ascena, the company that owns Lane Bryant and Dress… Continue Reading

Petite Sizes: Is it Getting Better?

I’d say, to a certain extent, yes.  Most major brands that carry petites have launched their spring looks, and while many of the pieces still lean towards office-friendly, the choices are growing, sometimes with almost as much variety as regular… Continue Reading

Shopping While Petite at Yorkdale: A Positive Thing

SWP.  Shopping While Petite.  It’s often a problem.  You. Just. Can’t. Find. Anything.  Well, that’s not ENTIRELY true – it’s just that you feel awful because everything is too long and at times, it doesn’t look like you can alter… Continue Reading

LOFT #loveyourpants Fit Clinic and $100 Gift Card Giveaway! – CONGRATS to Tayo!

OUR GIVEAWAY HAS CLOSED! CONGRATS TO TAYO!!! Since almost half of all women say that they have trouble finding pants, LOFT has redesigned your favourite styles (Marissa, Julie and Zoe) to better fit you!  In the Toronto area, a personal… Continue Reading

LOFT Summer Looks: T-Shirts, Sandals and More Warm Weather Goodness

While the weather was dreadful last week, things turned for the better by the time I attended the LOFT summer preview event earlier this week.  Tired of winter, and winter weather in general, not only was I happy to see… Continue Reading