Sid Neigum: Many Practical Shades of Neutrals

Sid Neigum, who won the 2014-2015 Mercedes-Benz Start Up competition last season, presented his collection Monday evening, the first night of World MasterCard Fashion Week.  The models walked down the runway to a string quartet, wearing pieces which were a combination of very wearable pieces to ones which were a bit more artistic.  The palate […]

Matière Noire and Malorie Urbanovitch: A Contrast

Last season, for the first time ever, two winners were crowned winners of the Mercedes-Benz Start-up competition, a Canada-wide program which gives young, up-and-coming designers a chance to elevate their brand through networking, working with “industry insiders” and more.  Each year, finalists are invited to present in October for the chance to show a fuller […]

New Designers Spotlighted with the Mercedes-Benz Start-Up

Eight new designers vied for this coveted award which would give them not only an editorial in FASHION magazine, but also to show their Fall/Winter 2013-2014 collections at World MasterCard Fashion Week in March.  This year, the eight finalists, who come from across Canada, including Calgary, Prince Edward Island, Montreal and Toronto.  Toronto favourite, Caitlin […]

Gorgeous, Elongated Silhouettes and Colour Blocking at Martin Lim

Martin Lim, a designing duo consisting of Danielle Martin and Pao Lim was the winner of the Mercedes-Benz Startup project presented their first full collection at Toronto Fashion Week. Though this was a fall collection, there were many elements that screamed out warmer weather.  Lavender was one of the key colours, as was magenta and […]





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