LOFT’s Petite Modern High Waist Skinny Ankle Jean

A while back, I said that I was NOT going to get any new skinny jeans.  I already had a huge collection, and there was no point.  But that collection mostly consists of black and dark blue pieces.  I was okay with colour.  And when Edeleman, LOFT’s PR company contacted me about the opportunity to […]

Ann Taylor Bought by Ascena: Thoughts

Most people who care probably have already heard the news, which was all over the business pages on Monday – Ann Inc., which owns Ann Taylor and LOFT, was purchased by Ascena, the company that owns Lane Bryant and Dress Barn for $2.2 B.  According to resources, the deal will close in the second half […]

An Interview Lotus Premium Denim Designer, Sarah Coronado

As a petite woman, I’m always on the look out for petite brands, especially ones that are petite-exclusive.  Back in the summer, I discovered the website for Lotus Premium Denim, founded by California girl, Sarah Coronado.  This line of jeans fits both short and average-height women up to around 5’6″, and is available online.  And […]

LOFT Toronto Eaton Centre Opens its Doors

…but not before a media preview, which was held on May 30.  I wasn’t able to stay very long at the event due to a Junior League dinner, but still didn’t want to miss out on the opportunity to snap a few shots and browse items before the store opened the following day.  As with […]

Petite-Exclusive Designer Jess Jeetly on Her Debut Collection

Petite sizes, especially petite-exclusive collections, while growing, are hard to come by.  Often seen as something for a very mature market, many petite women avoid them like the plague.  However, things are changing, especially with Jeetly, the newest entry to the petite-exclusive market.  Founded by 5’1” Jess Jeetly, the small UK-based collection of work-appropriate dresses, […]

March 2012 Poll Results: Petite Sizing Ownership and You

Last month’s question asked you what percentage of your closet is made up of petite sizes.  I was NOT surprised to find out that for many of you, it occupies a good chunk of your wardrobe.  33% of you said that petite sizing occupied 80% or more of your wardrobe (I guess this means there’s […]

Cynthia’s Banana Republic Mad Men Collection Loot!

I walked into the Yorkdale store expecting disappointment, that it was going to be like last time, where there were NO PETITES AVAILABLE.  Turned out I was wrong.  Sort of.  As noted in the earlier post, there were only three dresses – two dresses inspired by Joan and one by Betty – on the racks.  […]

Mad Men Banana Republic Collection: Petites Available This Time!

The number one complaint for the last Mad Men Banana Republic Collection collaboration that launched in August 2011 was the lack of petite sizing.  This time, however, is a different story.  The collection, which has fewer pieces this time (and no shoes), includes petites in pretty much every item (except the cardigan – the Canadian […]

Mad Men for Banana Republic Party at Yorkdale!

On the eve of the line’s launch, Banana Republic held a party celebrating Janie Bryant’s second Mad Men collection at many stores across North America, including Toronto’s Yorkdale location.  With 1960s-inspired appetizers from Daniel et Daniel and as well as cocktails, the event also featured Toronto stylist, Tammy Palmer, presenting styling tips for spring, featuring […]

From Shorty Stories: Allison Izu’s New Collection Available 11/21!

After a season’s break, new pieces from Allison Izu‘s petite-focused denim line will launch at her online store on November 21. The new collection consists of six pieces, including skinnies, boot cut jeans as well as a pair of 1980s-inspired ripped jeans and sell between $138-142 US. Shipping is free for all US orders over […]

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