Blogger Profile: Elaine from Toronto Beauty Reviews

Screen handle:  Toronto Beauty Reviews (TOBeautyReviews) Website: www.torontobeautyreviews.com Where are you based? Toronto Why did you start your site? I first started a petite style site to get advice from other petites.  I then started a beauty reviews site to help my (Avon) customers and to share my love of all things beauty.  I decided […]

Smashbox Event at Sephora Bloor Street – September 11, 2011

I had the wonderful opportunity to attend the Smashbox blogger event at the Bloor Street store yesterday.  The event, which featured Smashbox founder Davis Factor (great-grandson of make-up guru, Max Factor) as well as Pro Lead Artist of Smashbox, Lori Taylor, discussed the history of the company (how Smashbox is not only a cosmetics company, […]

A Woman’s Make-up Collection: Personal and Tells a Story

Make-up is part of a typical North American’s beauty routine.  Some own a lot of make-up, while others have tiny collections.  Some have lots of different colours, while others have fewer.  I’m somewhere in the middle.  In any case, what a woman owns probably tells people a lot about her.  Judging from my collection, you’d […]

Local Entrepreneurs Discuss Success and Style at Divas in the City 2

Fun, fabulous Toronto gals got together to hear some of the most successful and stylish women entrepreneurs in various fields.  Back for their second year, Divas in the City is a forum that featured seven local entrepreneurs who are experts in the areas of careers, finance, relationships, fashion, nutrition, beauty, and fitness. Organized by Diva […]

Product Review: Limited-Edition Mary Kay® Be Radiant Baked Powder

Marketed as being inspired by “big-city sophistication”, the Limited Edition Mary Kay® Metro Chic Collection consists of 5 products in a limited number of shades. I was very drawn to the fantastic packaging of a product.  The baked powder comes in a mirrored case that screws closed and is made up of three different shades: […]

Interview: LoveFresh – One of a Kind Show Spring 2011

The Spring 2011 One of a Kind Show filled the Direct Energy centre with amazing local talent.  One of these companies is Toronto based LoveFresh which offers natural body products in beautiful packaging. Stacey’s daughter manning the both From the website: Lovefresh is a yummy line of natural body goodies that are fun, effective and […]

Mix, Mingle and Make-up with ColdSore-FX and Paul Venoit

An event promoting a new product, ColdSore-FX, brought to you by the people of Cold-FX was held at the C5 Lounge at the ROM on Tuesday, April 19.  The event, which featured amazing appetizers from the restaurant as well as a brief discussion of the product by representative Michael McDougall as well as make-up tips […]

Product Review: Physicians Formula Happy Booster Glow and Mood Boosting Blush

When I first laid eyes on this product I thought it was so cute and knew I had to try it out.  The packaging of this blush is great, it’s a good weight (didn’t feel light and cheap), there is a mirror enclosed and there is a flip up compartment where the brush is contained.  […]

L’Oreal Sublime Mousse Event: March 18, 2011

The launch of L’Oreal Sublime Mousse was held on March 18th, at the L’Oreal Academy in Downtown Toronto.  The evening was very feminine, with pink décor, food and drink filled the room promising for an entertaining event.  A DJ was present, giving the lounge a bit of “atmosphere”.  There were also hair models working the […]

Designer Honours Mother and Aunt with ‘Sisters’ Collection

Wesley Badajak’s LOVAS Fall/Winter 2011 is called “Sisters” which honours his mother, Manda Badanjak and aunt, Marija Vejin, both immigrants from Croatia who arrived in the mid-1970s.  The collection, which is both influenced by the decade his family came to the country as well as his Croation roots, is very lady-like, with below-the-knee skirts, texture and patterns.      As we […]