Veet EasyWax Launches in Canada at the Trump International Hotel

Veet launched their newest product “EasyWax Electrical Roll-On” with a Pink Carpet premiere at the Trump International Hotel in Toronto.  Launching in stores on March 1st, Veet EasyWax, a warm wax hair removal system is the first at-home product of its kind available in the Canadian market. Inspired by similar electrical roll-on devices used in European […]

Launch of Holistic Vanity Rosacea Care Line

Available since February 1 of this year, the official launch party of the Holistic Vanity Rosacea Care Line was on February 8, held at the Bata Shoe Museum. Kristen Ma, co-owner of popular Toronto based holistic spas Pure+Simple has launched her highly anticipated skin care line targeting clients with Rosacea and sensitive skin issues. From […]

Defunct Make-Up Brands: Do You Miss Them?

Are there any cosmetics brands you’ve used in the past that no longer exist that you miss?  Or did some just disappear without you even noticing?   Or, maybe they’re only available in certain markets.  I started using make-up around 1993 or 1994, when I was in 14 and in Grade 9.  Back then, my […]

Maybelline: Toronto Fashion Week’s New Make-Up Sponsor

You might have already read my post at DelectablyChic! about MasterCard being Toronto Fashion Week’s new title sponsor, but this morning, I found out that L’Oreal has been replaced as well. The new cosmetics sponsor is Maybelline!  Maybelline is the official make-up sponsor for Fashion Weeks around the world, including Berlin and of course, New […]

Aveda Institute to Award Scholarships to Five Canadians!

I don’t normally post information about scholarships and other programs offered by products and companies, but I was recently sent information about a scholarship offered by Aveda Institute.  Aveda products are favourites among many stylistas and the Aveda Institute is known through to graduate creative, fashion-forward stylists.  Five of these will be offered to applicants […]

Asian Beauty Obsession: BB Creams

BB creams, or blemish balm creams, originally used to protect and smooth out very sensitive skin caused by laser surgery is the latest beauty phenomenon in East Asia.  Practically every line, ranging from local names to western drugstore brands like Maybelline to department store lines such as Bobbi Brown and Clinique carry them.  Most formulas […]

Beauty Workshops In Toronto

When I was a kid I always played with makeup – whether it was on myself or on my Barbies.  I always loved getting all dolled up but I didn’t really care if I had anywhere to go! I would just sit in my room and experiment – I probably even missed out on some […]

Whither the Make-Up Cases?

Where have all the make-up cases gone?  This was a question I tweeted to my readers a few days ago.  Years ago, you could easily find them at any drug store or department store and many brands actually sold them at the cosmetics counter.  Not true these days, unless you go online (and the problem […]

Boxx Cosmetics Launch at Sweet and Petite

Boxx cosmetics, a new line of cosmetics that allow users to custom build palettes launched at an event at Sweet and Petite Tuesday evening.  The Toronto-based company created by Sandra Milligan features several shades of eyeshadows, blush, lip gloss as well as powder and correcter which can all be customized in one gorgeous compact – […]

Blogger Profile: Elaine from Toronto Beauty Reviews

Screen handle:  Toronto Beauty Reviews (TOBeautyReviews) Website: www.torontobeautyreviews.com Where are you based? Toronto Why did you start your site? I first started a petite style site to get advice from other petites.  I then started a beauty reviews site to help my (Avon) customers and to share my love of all things beauty.  I decided […]