A while back, I said that I was NOT going to get any new skinny jeans. I already had a huge collection, and there was no point. But that collection mostly consists of black and dark blue pieces. I was okay with colour. And when Edeleman, LOFT’s PR company contacted me about the opportunity to […]
Most people who care probably have already heard the news, which was all over the business pages on Monday – Ann Inc., which owns Ann Taylor and LOFT, was purchased by Ascena, the company that owns Lane Bryant and Dress Barn for $2.2 B. According to resources, the deal will close in the second half […]
I’d say, to a certain extent, yes. Most major brands that carry petites have launched their spring looks, and while many of the pieces still lean towards office-friendly, the choices are growing, sometimes with almost as much variety as regular sizes. But, it’s not quite there…yet. Sometimes, certain looks aren’t available in petites at all […]
I’ve meant to post these for a while, but other events, such as Diner en Blanc and New York Fashion Week have taken priority. But now that it’s officially fall, I really should post something on one of my favourite fall/winter staples – the sweater dress. I think I have at least three or four […]
SWP. Shopping While Petite. It’s often a problem. You. Just. Can’t. Find. Anything. Well, that’s not ENTIRELY true – it’s just that you feel awful because everything is too long and at times, it doesn’t look like you can alter the outfits after purchase (or it will cost a fortune). And, it’s hard to find […]
Warm weather may just be appearing in Toronto (hey, it was 20 C earlier this week), but summer clothes have already begun to hit stores. I recently had the opportunity to take a look at some of the summer pieces from LOFT at their PR agency, Edelman. Some of these looks are already available in […]
I was very glad to see the latest IFB challenge (#115!!), which asked posters to share a plaid look. In the 90s, I had tons of plaid – it was the “thing” to wear in my earlier teens, after all. It then all died down and it either went deep in my closet or disappeared […]
OUR GIVEAWAY HAS CLOSED! CONGRATS TO TAYO!!! Since almost half of all women say that they have trouble finding pants, LOFT has redesigned your favourite styles (Marissa, Julie and Zoe) to better fit you! In the Toronto area, a personal “fit clinic” is being held at the Toronto Eaton Centre store on the following days: […]
…but not before a media preview, which was held on May 30. I wasn’t able to stay very long at the event due to a Junior League dinner, but still didn’t want to miss out on the opportunity to snap a few shots and browse items before the store opened the following day. As with […]
While the weather was dreadful last week, things turned for the better by the time I attended the LOFT summer preview event earlier this week. Tired of winter, and winter weather in general, not only was I happy to see the warmer weather, but also to see the warm weather clothing that have either already […]
