New ADDITION ELLE Store Opens on Yonge and Queen

ADDITION ELLE held a grand opening party for its new location on Yonge and Queen yesterday evening with a cocktails/meet-and-greet/shopping event.  This plus-size exclusive store, which has several locations across Canada, sells stylish, affordable clothes for work and weekend as well as lingerie and accessories, most for under $100 carrying well-known brands such as Levis, […]

On Vogue Italia’s Use of ‘Plus-Sized’ Models

People seem to be very positive about Vogue Italia‘s choice of celebrating curvier women with three non-standard sized models on their latest cover.  While this is certainly a good thing, I feel that it is more of a gimmick.  Vogue will go right back to using tall, impossibly thin girls (yes, they’re girls, not women) […]

Joe Keeps Everything Fresh, Each Season

Cynthia Cheng Mintz Launched in 2006 and sold in many larger Loblaws banner stores (including the Real Canadian Superstore and Maxi & Cie), Joseph Mimran’s Joe Fresh is the go-to affordable brand of clothing.  Despite being sold in a supermarket, this is no soccer mom line.  In fact, Joe Fresh has particpated in the past several […]